Investing or cost cutting? Diversifying or focusing on the core business? Following the trend or changing the game? Visionary or opportunistic? Operational excellence or customer intimacy? Entrepreneurship or compliance?… Leaders are confronted on a daily basis with the tension between opposing approaches. They often feel the need to make a one-sided choice because this creates clarity and certainty. But is this necessary… and does it lead to effective and sustainable solutions? Today’s extremely quickly changing world with its large complexity and internal dependencies demands leaders who don’t strictly adhere to a one-sided course, but who know how to fluidly switch and find balance between opposing forces. This article explores what it means for leaders and their organisations to take a ‘both/and’-perspective and  provides 10 tips to bring this into daily practice.

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